"The attacker only has to find one person to open a PDF, so you do the attacks surgically. LinkedIn is the best tool - you search for networks and positions. You might want to target sales and marketing, because they're the most likely to comply with my request. So you find out who they communicate with, their partners, customers and suppliers. You can then spoof communications that appear to come from a trusted source. . . ." (read more at the link above)
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